|
 |
 |
|
 Yes, you're right, there's nothing new or creative about a postcard. But how about being unique in the way you use them?
Most business owners don't use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved.
However, postcards are so cost–effective they can be a high–frequency weapon. And because they are 6 times more likely to be read than a direct mail letter, they are also a high–impact weapon. A high–frequency and high–impact weapon is one that will be extremely effective in the marketplace.
Best of all, postcards have a high recall by recipients for two reasons:
- The use of color or a picture provides a visual that is easily remembered
- Postcards are intimate by nature and are much more personal
The real power of a postcard though is repeatability. One side of the card is your "billboard". Ideally you want to print a headline that screams value —the single most important benefit you provide your prospects. Adding a photo and some color that relates to your headline is also important.
The other side can contain a message specific to an individual mailing. And you can also add a handwritten message, signature, and address to personalize your mailing. And every time you mail a postcard, your prospect sees your value statement.
Timing is Everything
A scheduled campaign is the next step. Mail one every two weeks for two months. Or mail one a month for six months. Postcards work well in tandem with other marketing weapons like e–mails, telephone calls, and personal visits. Establish a frequency that fits your product and your offer and stick with it. You'll be top–of–mind in your prospects eyes for very little money.
An effective postcard marketing strategy: state your value; repeat it; repeat it again; keep doing it. It's pretty simple. |
| |
|
|
|
| |
 |
| |
|
| |
 |
| |
|
| |
 |
| |
|
| |
 |
| |
|
| |
 |
| |
 |
Peter A. Phelps
COO&CFO |
Q. Why should I sign up for Credex?
A. Credex is a software suite designed to make life more productive and easier for mortgage professionals. As a frisky software company in the Seattle area, we are constantly seeking...Read more> |
|
|
|
