One of the best ways to establish trust and credibility is to show client testimonials to prospective customers.  It lets them know other people have trusted you and had great results.  And let’s be honest – we all know someone who has been burned by a mortgage broker.  Trust is important to generating new business, especially as it relates to your referral partners, or past customers sending new referrals to you.  Testimonials are the equivalent of having the Better Business Bureau logo on your site (which you should also do). It informs people you are holding yourself to a higher standard. Place testimonials on your web site home page – not buried 4 pages deep.

Do you have a real estate agent that sends you all their business?  Get a testimonial from them.  Past customers – don’t be afraid to go back and ask for a testimonial.  Believe it or not, more people are willing to give you a testimonial than all their friends’ and families’ contact information.  Client testimonials do not need to be long.  Something short, to the point, 2-4 sentences will suffice.

Sample Client Testimonials:

“Bob was completely organized through my loan process. I never had to call to ask for a status because he was so proactive.” – Steve Smith

“Working with you made everything so much easier.  We were able to get approved with no hassle and closed on time.” – Sandra Dee

“Bob come through on all his promises.  Even at closing we didn’t have to bring in any extra money.” – Veronica Bowman